What should [not could] you expect as a Return On
Investment [R.O.I.] using these chiropractic advertising TV ads…Just to use a nice
‘round’ number, let’s say you’re going to spend $1,000 per month on your TV
advertising. For that $1,000 you should expect to get no less than thirty (30)
‘good/local’ leads in your clinic’s drawing area. Now, out of those thirty (30)
leads, you should expect to convert a minimum of 10% to ‘paying’ new patient
status. According to the journal, Chiropractic Economics, the ‘average’
case collection for the ‘average’ doc across the country is $1,500. So, your
investment of $1,000 will give you a return of $4,500! Three (3) new patients
[10% ‘conversion’ of those 30 leads] X $1,500 per new patient = $4,500. Of
course, if your average case collection is
higher, your R.O.I. is even higher!!!